BLUECHECK UKRAINE
Transforming disparate pieces of a marketing effort into a well-oiled machine
Like many start-ups, BlueCheck Ukraine’s initial marketing and communications effort was more ad hoc than structured and planned. We saw great potential to increase fundraising by leveling up BlueCheck’s storytelling and visual strategy. Over the course of a few months, we shaped the organization’s narrative arc, designed collateral to professionalize BlueCheck’s look and feel, reworked the website to tell a clear story, transformed the newsletter to be a driver of donations, and streamlined social media. We also worked closely with BlueCheck’s fundraising consultant to deliver materials that had the look, message, and feel to best support her efforts.
Services
Collateral Creation
Website Refinement
Newsletter Design + Content
Social Media Content
Fundraising Collaboration
The Courage Project Campaign
Collateral Creation
From a comprehensive strategy deck to a two-pager to the organization’s first impact report, LHC developed elegant and powerful materials that BlueCheck could use to tell its story, promote its aid model, and expand its fundraising efforts and outreach. We also provided creative direction and narrative guidance to ensure that BlueCheck’s latest video, made in collaboration with Public Record, told the right story to attract major donors and build a bigger base of support.
38%
Increase in newsletter
subscribers
Website Audit + Refinement
LHC did a thorough audit of the website, finding ways to tell a more cohesive story with stronger images and more thoughtful design. We redesigned the strategy deck and creative directed a powerful new video about the BlueCheck model that was edited by Public Record.
Newsletter Design + Content
LHC brought its design eye and content skills to transform BlueCheck’s newsletter into a beautifully rendered communications tool that significantly raised monthly donations.
44%
Increase in engagement
and donations
Social Media Content
LHC developed social media templates to elevate the BlueCheck brand and created content to raise awareness and funds for the growing organization, bringing forward an emphasis on the work of their amazing local partners.
Fundraising Collaboration
LHC worked collaboratively with BlueCheck’s fundraising consultant to ensure that all messaging was synced and that the materials supported financial goals, special partnerships and campaigns. LHC strongly believes that coordination between marketing and fundraising is an essential, but all-too-often overlooked, aspect for growing an organization.
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