Nonprofits are feeling the squeeze right now. The threat of government cuts is looming, competition for donor attention is intensifying, and costs continue to rise. At the same time, donors expect clearer proof of impact and greater transparency. In this environment strong, strategic communications are essential for making a clear and compelling case that attracts donors and keeps them engaged—and giving.

How can you sharpen your communications without breaking the bank? Here are three practical, high-impact shifts you can make right now.

Running a nonprofit in today’s environment means doing more with less. Governmental funding streams are drying up, existing funders are receiving more solicitations than ever before, and many non-profits are wondering how they are going to survive. Meanwhile, communications staff, if they exist at all, are often junior hires who rarely possess all the skills that “communications” entails. The result?