Why “Just Get the Appeal Out” Is Costing You Money
In tough fundraising climates, speed becomes the default strategy.
We hear it all the time: “We just need to get the appeal out.” The implication is that movement equals progress, that doing something is better than pausing to plan.
Often, the opposite is true.
New Year Reality Check: Planning Is Your Fundraising Advantage
January doesn’t feel like a clean slate this year. It feels heavier.
Budgets are tighter. Donors are more cautious. Boards are asking harder questions. And communications teams are once again being asked to “do more with less.”
The good news? In lean times, smart planning becomes a competitive advantage. Organizations that are disciplined, focused, and intentional will raise more money than those that simply react. Here’s how to start the year strong.
High-Impact Communications Tweaks for Tight Budgets
Nonprofits are feeling the squeeze right now. The threat of government cuts is looming, competition for donor attention is intensifying, and costs continue to rise. At the same time, donors expect clearer proof of impact and greater transparency. In this environment strong, strategic communications are essential for making a clear and compelling case that attracts donors and keeps them engaged—and giving.
How can you sharpen your communications without breaking the bank? Here are three practical, high-impact shifts you can make right now.
Why Nonprofits Should Consider Going Fractional: Affordability + Excellence
Running a nonprofit in today’s environment means doing more with less. Governmental funding streams are drying up, existing funders are receiving more solicitations than ever before, and many non-profits are wondering how they are going to survive. Meanwhile, communications staff, if they exist at all, are often junior hires who rarely possess all the skills that “communications” entails. The result?